It should come as no surprise that, yes, links are still very important for ranking web pages. The study done by MOZ reads like a technical manual but it proves that links are still one of the top ranking factors for Google. Over the past couple of years, it’s been said by Google engineers NOT to concentrate so much on link building. Instead, we’re supposed to focus our efforts on quality content. Well, anyone that is serious about ranking is already doing that. You could have the most informative and helpful article written on a topic and still get outranked by more authoritative websites. It’s not fair, but I understand the rationale.
Yoast SEO has been instrumental in helping websites that I maintain rank for specific keywords. In my opinion, it is the holy grail of formatting content for SEO. Even though the two separate analysis features, SEO and Readability, are independent of one another, they both deserve your best effort.
In my experience, updating plugins and themes usually works flawlessly 99% of the time. Occasionally, however, there is a server hiccup and the maintenance message never goes away. If you’ve never experienced this before it can be a nerve-wracking situation. Especially if your website is for your business or brand.
What a month March has been. It's hard to top February, and although I didn't do so through earned commissions, there were some huge increases in traffic. I also connected with a respected figure in my niche who actually reached out to me! This led to a guest post opportunity for myself as well as an interview of this person that I posted on my site. It was a nice unexpected surprise for sure. That wasn't the only surprise. Another one of my pins took off with the most impressions and clicks that I've ever received. It was by far...
Most veteran SEO’s should already know the difference. However, there is something to be said about long-tail keywords. Wouldn’t they just be the same as a keyphrase? The idea for both is that multiple words are used to target a specific query. According to Yoast, they are not exactly the same.
I’m noticing that some SEO’s are starting to panic about this. There is some thought that removing the next and prev tags should be implemented on a site-wide scale. I think this is a bit of an overreaction and would say don’t waste your time. I doubt any benefits would be gained from doing this.
What an incredible run for the WordPress team. My first introduction to the platform was back in 2011. After much research, I decided it offered the most advantages over rival platforms for building sites. Prior to that, I always assumed that WordPress was just another blogging tool such as LiveJournal or Blogspot. It never dawned on me that it would bridge the gap between designers and bloggers.
I’m a huge fan of both cPanel and WHM for web hosting and server management. While there is a learning curve for both, it reminds me of how Windows took a command line interface to the next level with a GUI. Sure, there are other alternatives to WHM but none that I’ve found that are so feature-rich and user-friendly.
In total, MOZ listed 14 predictions, each from a different user. I’m not going to chime in on each of them, but there are a few which I find particularly interesting. It’s absolutely worth it to read the article with details on each prediction. These users, much like the MOZ team, offer some great insights and rationale as to what to expect next from Google. Here are a few of these insights listed below.
If you consider that Google’s search algorithm is believed to have over 200 ranking factors, then you’d understand just how difficult anyone other than Google can calculate the influence of a domain. No one but Google knows how much weight each factor holds. Therefore, it’s safe to say that any 3rd party domain metric is relying on the average correlation between said metric and the SERPs.