Avoid these link building pitfalls for a more natural backlink profile
I've blogged about my love of SEOJet on a few occasions. It's a tool that provides an outline for building external link maps based on anchor texts. The idea is that with a strategy of focusing on quality backlinks, you'll outrank a competitor with dozens or even hundreds more spammy backlinks. There are several case studies that show this to be true and yet many SEO agencies still try to get as many links as possible, regardless of quality.
How website content quality affects SEO rankings
Back in my early days of web design & SEO with Yoast, I didn't really pay much attention to the readability score. After all, if I could understand the targeted posts and pages, surely others would too. However, googlebot has evolved to a point where it really tries to emulate a live person. You can't expect to trick it by placing a keyword over and over again without any rational explanation. As Yoast points out above, the user experience is an important metric in rankings these days.
Wix super bowl ad implies SEO is easy on their platform
As far as website builders, Wix has come a long way. Yes, you can build a nice-looking website on the platform. However, if you want to compare it to a CMS such as WordPress, it is extremely limited. If you're a business looking to be viewed as professional, Wix isn't the answer. I'd say it is more suited for personal websites. Think of it as a modern Geocities or Angelfire.
Yoast will soon intergrate live indexing for Bing and Google
So it seems like the Yoast team has the integration figured out for Bing. For Google? That is still being determined. While Bing doesn't have nearly as big of a market share as Google, it's still a great source for organic traffic. The Bing Webmaster Tool's Submit URL feature is nearly instantaneous. Simply copy and paste your URL in the box, hit the button, and a second or two later, you're done! Contrast that with Google's URL inspection tool which requires multiple interactions and a bit of patience to submit a URL, and Bing's speed becomes much more appreciated.
Domain Authority metric getting a major overhaul to its score system
There's no denying that MOZ's Domain Authority and Page Authority metrics have been an invaluable tool for SEO's. When used to compare websites with similar content, it aids to formulate a strategy for improving keyword rankings in search engines. However, with the rise in popularity of Majestic's Trust Flow and Citation Flow, its dominance has waned somewhat. Now, it appears to take back the crown as the most trusted domain measuring metric.
Niche Dreams – Part 7: Celebrity Edition
I can't help but occasionally search for other Amazon affiliate websites to help me formulate strategies for my own website. Recently, I found one whose domain is supposedly registered by a famous TV icon of years past. It's possible that the name might be coincidental, but I really don't think so. Before I dive into that, I'll go over this month's statistics, per usual. First, for the readers of Niche Pursuits, I just want to say, you guys are awesome! It's been several months now since the first report of Niche Site Project 4 and the remaining participants should feel...
Upcoming WordPress feature causes concern among security experts
Similar to Gutenberg, this WSOD feature seems like a great idea on the surface. However, unintended consequences (like Gutenberg's compatibility issues) will surely cause more harm than good. While it's extremely frustrating and embarrassing to have a website crash, part of the job of a web host is to troubleshoot and remedy the issue asap.
Protect Your Server with Pyxsoft Anti Malware 2.0 for WHM
In previous blog posts, I've briefly mentioned using Pyxsoft Anti Malware for actively monitoring my server for attackers. In essence, it's a security plugin for Web Hosting Manager for servers that run CentOS or CloudLinux. Features include blocking potential malicious uploads (authorized - such as from a form; or via an exploit) and brute force protection (like repeated WordPress login attempts). The plugin also can scan your server for malware automatically or upon request. The Pyxsoft team claims that their database has over 4 million virus definitions! Having used Pyxsoft Anti Malware for the better part of 3 years for...
Did Bing just get blacklisted in China by their “Great Firewall”?
Since no news (or even confirmation) from the Chinese has been presented as to why Bing went bye-bye, one can only speculate. If I had to guess, I'd say that the increasing tensions of U.S.-China relations have played a part. The trade war between the two countries is as vicious as ever. On top of that, the detention at U.S. request of a Chinese CFO of the mega-corporation Huawei in Canada has caused an even further rift. This banning of Bing could be another tit-for-tat with Microsoft, of all companies, being an innocent victim.