It’s definitely a nice bonus when you start seeing keyword rankings rise in the SERPS when running a Google Ads campaign. While some people might cry foul and think that Google is rewarding them for using their paid ads, I truly believe it is user engagement that causes this increase. However, I don’t necessarily agree that traffic of any kind can cause your keywords to perform better in Google.
I’ve definitely noticed more cookie notification bars these days while browsing various websites. On the one hand, I understand the caution that webmasters must have for maintaining compliance. On the other, it’s getting a little annoying dealing with these additional obstructions. Yes, I realize my personal information might be collected and stored. Usually, this information is strictly behavioral or geographical in nature. Where Am I located? What links have I clicked on? That sort of thing. I really don’t care what is done with that information.
Working on extensive changes isn’t the only reason you should consider activating maintenance mode. I’ve listed some additional cases where it might be necessary. If at all possible, you should avoid maintenance mode altogether. However, as you’ll learn below sometimes it is unavoidable.
This is news to me. Before coming across this article I had never heard of HSTS (HTTP Strict Transport Security). Now that I have an understanding of the purpose and benefits it provides, there really isn’t a reason not to implement it. Unless of course, for some strange reason you plan on removing HTTPS and your SSL certificate from your website.
I really believe that it has been ingrained in our minds that Google is the all-mighty search engine. Far superior to any competitors. Yes, they’ve earned that clout through their hard work over the past two decades. However, it’s important to not automatically discount other search engines. Some of them have made a name for themselves by focusing on a particular feature.
Lazy loading is one way to speed up loading by only rendering assets within view. There are several plugins available for free on WordPress to accomplish this. It’s not just images that can be targeted. Other assets such as iframes can be delayed in rendering which could have quite an impact if you have many youtube embeds. It’s also not uncommon to see premium themes these days incorporate lazy loading directly.
When it comes to ranking a website for targeted keywords, I don’t judge others how they achieve that goal. After all, it’s not about breaking the law. Rather, it has to do with trying to fool Google. Is it worth the risk of getting your website blacklisted or penalized? That’s the main question that needs to be asked.
The majority of WordPress website administrators shouldn’t be freaking out. Basically, your security has to be pretty lax in order for the sequence of events to take place for a complete system takeover. Any good admin knows to install a firewall application for WordPress. There are several plugins available that are fairly easy to set up. I suggest All in One WP Security & Firewall if you’re looking for a robust solution.
This came out of nowhere. Any time I see a press release regarding an acquisition or merger, I think big changes are on the horizon. However, according to the acquisition FAQ, business activities will remain relatively unchanged.
Bland titles such as “WordPress Setup and Configuration” aren’t really going to resonate with a mass audience. If you re-phrase that to say “How to Install WordPress in 5 Easy Steps”, you’re telling potential visitors what to expect. The 5 easy steps define the boundaries and scope of the article so that the reader has an idea of the process before even reading the first sentence.
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