Earlier this morning I received an email claiming that one of the domains I manage was in danger of expiring. It looked very suspicious and questionable right off the bat. However, to more gullible people who might not scrutinize such an email, there is a legitimate appearance to it.
While checking on my keyword positions for various search terms listed in the Performance tab of Google Search Console I noticed something new. Directly above the results was a snapshot of how that particular keyword performed for clicks, impressions, and average position. Essentially the same information that is reported from Search Console.
I recently discovered that several of my blog posts reviewing certain services had lost their rich snippet feature in Google’s index. Rich snippets give an important edge to help your indexed pages stand out from other results. They feature a little visual flair to catch the attention of searchers. In the case of review rich snippets, a star rating with the author’s name is displayed below title tag and URL, and above the meta description.
Working on extensive changes isn’t the only reason you should consider activating maintenance mode. I’ve listed some additional cases where it might be necessary. If at all possible, you should avoid maintenance mode altogether. However, as you’ll learn below sometimes it is unavoidable.
Bland titles such as “WordPress Setup and Configuration” aren’t really going to resonate with a mass audience. If you re-phrase that to say “How to Install WordPress in 5 Easy Steps”, you’re telling potential visitors what to expect. The 5 easy steps define the boundaries and scope of the article so that the reader has an idea of the process before even reading the first sentence.
While I’m not familiar with cPanel’s own mobile app, the popular WHMapp is fantastic. You won’t have the full suite of options in WHMapp as you would logging into your browser, however, simple changes and monitoring can be performed for administrators who like to frequently keep tabs on their server. Honestly, it isn’t something I use too often. I usually, have my laptop with me in case of an emergency website issue happens to a client of mine. Although, the app has been a life-saver on a couple of occasions.
To their credit, Moz does go very in-depth with the 3 tests that concluded their keyword research tool is the best. The goal of these tests is to determine each tool’s effectiveness at gauging their own organic keyword difficulty rating with actual keyword rankings. 50 blog posts with 50 targeted keywords were used for sample data.
I completely agree that the niche you decide upon should be one that you are familiar with. In fact, you should probably love the products that it entails. If you don’t believe in what you’re telling your audience, how do you expect to sell them on it?
Technically, this post could be considered duplicate content. The information above has been taken from Yoast’s website and curated on my blog. Am I fearful of a penalty? Not in the slightest. Content curation exists in many different mediums. People love to give their feedback on certain topics or points brought up by others. Myself included of course.
Whether you can gain any SEO benefits from a FAQ page really depends on the depth and scope of the questions and answers. For instance, if a business lists trivial questions such as What are your business hours? or What is your refund policy?, the probability of it being discovered through the search engines is slim. However, if a complex question has a thorough and detailed answer as it pertains to your business, there is a good chance that some search traffic can be gained.