I’ve discussed on several occasions how I believe readability is just as important as SEO. Since search engines are becoming more human-like, there’s been an emphasis on creating quality content over the last several years. Keyword stuffing and article-spinning are relics of the past. Even though that may have worked a decade ago, today it just looks very unprofessional.
Since I started seriously blogging over a year ago, it’s always been my goal to get both the SEO and Readability analysis in the green. In doing so, I’ve found that it has helped me to become a better writer and obviously rank for targeted keywords. The key is to get the overall average of each test from Readability and SEO with the majority of green bullets. That’s easier said than done, especially if you’re writing about a complex subject.
The main benefit from clicking on the cached version of a webpage is to get information when a website is down. Unlike The Wayback Machine which saves captures of pages on various dates indefinitely, Google’s caching system strives to get the most up to date version of a page. This is helpful to recover information that might have been inadvertently deleted or changed. Sure, WordPress has a revision system which can roll back pages from certain save points. However, if all your looking for is a block of text, it might be easier to view cached pages than undo an entire version of a post or a page.
Since I’ve started seriously investing time and effort into link building, I’ve noticed many SEO’s put a lot of weight on DA and PA. At first, I did as well. However, I’ve shifted over to majestic’s Trust Flow and Citation Flow as a better gauge of website authority. Still, the most important statistic that I look for when seeking out guest post opportunities is the organic traffic of a website.
It should come as no surprise that, yes, links are still very important for ranking web pages. The study done by MOZ reads like a technical manual but it proves that links are still one of the top ranking factors for Google. Over the past couple of years, it’s been said by Google engineers NOT to concentrate so much on link building. Instead, we’re supposed to focus our efforts on quality content. Well, anyone that is serious about ranking is already doing that. You could have the most informative and helpful article written on a topic and still get outranked by more authoritative websites. It’s not fair, but I understand the rationale.
Yoast SEO has been instrumental in helping websites that I maintain rank for specific keywords. In my opinion, it is the holy grail of formatting content for SEO. Even though the two separate analysis features, SEO and Readability, are independent of one another, they both deserve your best effort.
Most veteran SEO’s should already know the difference. However, there is something to be said about long-tail keywords. Wouldn’t they just be the same as a keyphrase? The idea for both is that multiple words are used to target a specific query. According to Yoast, they are not exactly the same.
I’m noticing that some SEO’s are starting to panic about this. There is some thought that removing the next and prev tags should be implemented on a site-wide scale. I think this is a bit of an overreaction and would say don’t waste your time. I doubt any benefits would be gained from doing this.
In total, MOZ listed 14 predictions, each from a different user. I’m not going to chime in on each of them, but there are a few which I find particularly interesting. It’s absolutely worth it to read the article with details on each prediction. These users, much like the MOZ team, offer some great insights and rationale as to what to expect next from Google. Here are a few of these insights listed below.
In another excellent post by Search Engine Journal, they list 5 crucial factors for following the best on-site SEO practices. If you haven’t already, you should click on the source link to get all the details. Each of these factors includes multiple subsections which further explain their importance.
Below I’ve listed my thoughts on each topic as well as rehashing what the folks at SEJ think. Of course, on-site SEO should be your first concern before you plan on any external link building or promotional strategies.