I consider the removal of anonymous reviews on Google to be a good thing. It won’t stop those who are determined to influence a business one way or another. A person can still create fake accounts and post reviews under a pseudonym. At least now extra steps must be taken in order to do. Fake online reviews have been a plague for some time now.
Website designers who use WordPress really have no reason to worry. Unless you’re building sites on a very outdated theme or template, it should be using a responsive design. For the most part, pages built responsively will have most, if not all, of the same content on mobile and desktop. If you’re using two different templates for mobile and desktop, then you might have a problem. When I experience multi-templated sites, usually the mobile is a stripped down version with little content. That could have a huge impact on SEO.
I was actually unaware of this feature. cPanel’s Web Hosting Manager is a fantastic option for easily managing hosting accounts on your server. Creating a primary domain and then adding addon domains to that account allows you to organize and structure websites in groups with shared attributes. The most useful feature that I find by doing this is to have a staging domain to share with your clients before a site launches.
AMP has certainly gained in popularity over the last couple of years. It used to be something you’d see mostly on news posts. Now a lot of prominent websites have an AMP version of their web pages for every standard page. Google’s goal with AMP is to have those pages served as quickly as possible. The strict guidelines for pages to be accepted can cause headaches for developers. However, if done properly it can lead to an indirect benefit when it comes to SEO.
Talk about dedication. I’ve had to deal with several cases of infected WordPress websites. The good news with spammy malware is that they generally don’t want to delete your existing content. It can be difficult to identify infected files and remove malicious code. I’ve used Eli’s Anti-Malware scanner plugin with great success to assist in removal of such code. It appears that this BabaYaga malware doesn’t play well with other malware and will remove them altogether.
Google PageSpeed still provides very valuable data when it comes to optimization. However, as I’ve learned, it might not suit your visitors best to make sacrifices in order to achieve the best score. Render-blocking scripts and CSS minification might be better left alone. For me, FOUT (flash of unstyled text) and FOUC (flash of unstyled content) should absolutely be avoided. I’d rather have a few marks deducted on a score than compromise user experience. Google font swapping and content moving around during page load is both unsightly and distracting. In most cases, you may shave a little bit of time off but is it really worth it?
I do believe that content volume can be beneficial in driving organic traffic to a website. Sure, it might take some time to reap the benefits of a frequently updated website. Since I started to use content curation to chime in on popular design and SEO topics, I’ve noticed some keyword impressions I would have never expected. In fact, currently, the #1 keyword for impressions is Moz Open Site Explorer. At an average position of 50.2 it leads my heavily targeted keywords of SE Ranking and SERanking at a combined average position of 80.
I’ve always worried about a competitor trying to run a negative SEO attack against me or my clients. It takes a certain kind of low to sabotage the rankings of another website. It’s one thing to try and employ a black hat technique to boost your own rankings. Quite another to destroy the rankings and organic traffic of someone else.
If you’re new to WordPress it’s easy to dismiss page hierarchy. After all, the main concern is the content on the page. Not how it is structured. With the menu system, you don’t need to assign parent or child pages to create a sub-menu. However, for organizational purposes and even SEO benefits, it would be wise to build structure in your website.
Perhaps the most egregious offender of fake traffic is bots. At least in my experience. It is not that it happens every day, but when it does, it spikes statistics and can through your averages way out of wack. The article references an ISP by the name of OVH Hosting. If you see a bunch of new users attached to this domain, it is most likely bot traffic. In one case, I saw 50+ users from this isp in the span of a few minutes. It looks oddly suspicious when viewing the data on a daily basis. However, when viewed on a weekly or monthly timeline it is easy to miss and makes that website’s performance look better than it actually is.
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