Trying to understand all the data thrown at you by Google Analytics is a daunting task. It’s a powerful tool but can be intimidating to new users. It’s truly amazing just how many variables you can filter out when it comes to visitors to your website. For instance, prior to using GA, I would never have given a thought to an international audience for my blog. However, researching the Geo dimension, I see that people outside of the U.S. are reading what I have to say. To dismiss them would be foolish.
When I first started blogging, I always wanted to provide quality articles. I actually use Yoast to optimize the SEO and readability of my posts. It is important that I get the green indicators for both. In the past, I really didn’t give readability much of a thought. But as I started to think about it, I realized how important it was to keep my audience engaged. That meant taking all of Yoast’s advice into consideration.
If you’ve been following my blog at all, you know how adamant I’ve been about everyone getting a free SSL certificate. Once you have that installed and set up, you’re halfway to accepting credit card payments on your website. The other part is installing a payment processing plugin that supports Stripe.
As a leader in SEO metrics, MOZ offers proven advice and trusted metrics when it comes to profiling backlinks. A lot of SEO agencies will apply the “go big or go home” methodology of link building. The object being, get as many backlinks as fast as possible. Yes, it can work but there is a much more effective way.
Maybe I’ll get some flak for saying this, but I don’t care. I really despise smart assistants. Amazon, Google, Apple and Microsoft all have their own brand of assistants. Sure, you may be able to complete a task faster with voice than with manual input, but is it really necessary?
There are several sites where you can publish your personal blog post and direct readers back to your website. I recently started using inbound.org for this very purpose. Unfortunately, I guess I started too late as I received a notice a couple weeks later saying they were closing. I have yet to try medium.com, but I’ve certainly heard the buzz about it.
Having tried Moz’s previous backlink explorer, Open Site Explorer, I was left unimpressed. A lot of times there would be no data for a domain where other tools would show plenty of backlinks. At this moment, I just signed up for a free Moz account in order to try their new link explorer. I quickly put it to the test and compared to OSE.
Google has just announced Google Maps Platform. This is not something new but rather a consolidation of their 18 APIs into 3 categories – maps, routes, and places. Perhaps the most worrisome aspect is the fact that they have merged their standard (free) and premium plans into one. How exactly? Users will get a $200 credit for free applied towards API usage. They claim that 98% of current users will not be affected and continue using the service for free. However, in their announcement post it is stated that billing must be set up before the credit can be awarded. This is nerve-wracking. No one wants to attach a credit card to a Google service they expect for free.
If you’ve never heard of the term before, the definition can be summed up in two parts. The first part is all about checking your own website and internal linking structure. If there are dead or broken links, they should either be fixed or removed. The second part is a little bit more involved. Basically, you want to find mentions about your brand, a specific product or person, or anything of significance on your website.
Since mobile devices and smartphones have become so prevalent, the need for speed has never been greater. It is one thing to have a fast broadband connection at your home. It is quite another to have a weak connection on a 3G or 4G signal. Every byte of data and how it is served can be crucial. Don’t overlook the simple optimization feature of HTTP/2.