Last month, I wrote about the power of using a domain name for branding. Specifically, I mentioned how new domain extensions can be used to create short and powerful domain names. Of course, I still believe that .com and .net domains instill the most confidence in visitors. Perhaps that has to do with how established those two extensions are. However, the internet is constantly changing and evolving. If you want to be successful, that change should be embraced which means not excluding these extensions just because you want to brand with the coveted .com or .net.
I must’ve missed this news last month. I’m a huge proponent of anti-spam measures and contact form security. Especially Google’s recaptcha service. A form without captcha will almost certainly be pummeled with spam messages. This can make filtering out legitimate messages difficult as well as consume resources for your website and server. Over the last several years it has been standard to include Recaptcha for all of the contact forms on clients’ websites.
As an avid user of yoast on all of the WordPress sites I’ve built, I’ve been pretty impressed with just how efficient and organized the plugin is. When I read the news about this bug, it was shocking on a few different levels. For one, the Yoast team has always been thorough with the features they offer and introduce. Having an option inadvertently reset to a potentially harmful setting just didn’t seem possible. Alas, accidents happen.
When I first heard of WordPress way back when I equated to just another blog site like livejournal. I never dreamed that it could become a staple in the website design community. The fact that it remains open source and available for personal and commercial use is a testament to the goals of the developers. They could have easily started to charge a licensing fee and make some serious cash. I think because of their open source model it has been a magnet for developers of all corners.
Having checked out a few of these Universe websites, they are pretty unique looking. Do they look professional looking? Not at all in my opinion. I don’t think the creator of this mobile web design app is looking to cater to businesses, rather individuals who want to showcase their work or portfolio. Fair enough. They seem to flow and format just fine on smartphones. However, looking at an example site on my laptop made the site format in an awkward narrow manner. I certainly don’t see the app taking off into the mainstream web design community.
I’m often conflicted with these same feelings when it comes to Google. If they ask me to jump do I say how high? Getting ranked in Google has a trickle-down effect to the success of your website. Which in turn, can affect how much income you generate. Like anything, I think each aspect of optimization and SEO needs to be researched on a case by case basis. Meta descriptions, for example, aren’t guaranteed to be used in the search results. Rather than go back and change the length of all the previously optimized descriptions, time would better be spent creating new content.
File this under the weak passwords category. This is not a hack or breach of WordPress’s systems. Rather, it is a matter of hijacking credentials for wordpress.com and utilizing jetpack to install a spam plugin on linked self-hosted websites. The most common trend sees usernames and passwords that were discovered through data breaches of other systems and then using that information to see if those credentials match up with a WordPress account. Since many people like to use the same username and password combination across multiple platforms, there was bound to be success in this method of attack.
I disagree with Yoast’s assessment that putting the city name in a URL can have a negative impact on your customers. Unless you require customers to come to the business location to get a product or service, there is no harm. Maybe you’re a bakery with a physical storefront that people can walk into and purchase goods. If you deliver to nearby cities and not lying about the physical location there should be no downside to the user experience. A lot of grocery stores offer delivery to nearby neighborhoods. The trend of home delivery is ticking upwards and you can only benefit from it.
I find it pretty ironic that Yelp, of all companies, is advocating for user’s rights when it comes to Google’s local searches. What I would really like is if Yelp took a long hard look at its own policies. If you try to challenge a negative review, they just turn the other way. I’ve had issues in the past where clients of mine have been left with bad reviews. Reviews from customers that were unable to prove that they actually conducted business with my clients. I have no doubts that these reviews stem from competitors looking to damage the reputation of these businesses.
While I’m not a fan of voice assistants, I can’t deny their ever-growing popularity. It makes sense for Google to intertwine their assistant with search features. What’s more, is that I can see the value of a person in their kitchen searching for recipes and having the ingredients and/or steps read back to them. Since schema makes that possible, not only do you get the visual benefit in the search results but now also the advantage of being communicated verbally to searchers.
- Niche Dreams – Part 11: Going Back To The Basics
- Why You Should Treat Readability as Important as SEO
- Use This Tool to Avoid Getting Dinged By Yoast’s Passive Voice Warning
- Google’s caching of websites and pages appears to be broken
- Niche Dreams – Part 10: Guest Post Hunting, Tailwind, and User Targeting