User experience rounded out the top 5 SEO trends of 2018 according to Forbes. It should be considered a given these days, but unfortunately a lot of web designers still neglect optimization and accessibility. In order to get the most possible conversions for your website’s goals, you need to cater to everyone. This means that no matter what device visitors are using, information is readily and easily obtained.
After hearing about Google’s intention to flag HTTP websites as insecure almost over a year ago, it seems like that time has finally arrived. Many people had expected Chrome 68 to be released at the beginning of July. Nothing happened. I thought due to the impact it would have that Google got cold feet and would delay the rollout. Now, according to CNET, this latest update will begin tomorrow.
I really don’t understand the obsession with discrediting links with nofollow. I don’t think I’ve ever placed a nofollow link on this site and any of its blog posts. Perhaps, it’s ignorant on my part. However, I take the definition of nofollow at face value. It tells Google and other search engines that you don’t vouch for that link. So what is the point really?
The article outlines 4 steps that guide you in getting your website indexed by Google. The first step is to ensure that you are not blocking Google’s bot from crawling and indexing your website. It’s a setting that can be found in the Reading options of the WordPress Dashboard. You’ll want to make sure that Search Engine Visibility is not checked off.
Getting links to your website is extremely important if you want to rank for mid-to-high volume keywords. Google has said that they are shifting away from using backlinks as the #1 metric in gauging popularity for a web page as it relates to a keyword. Truthfully, there has been no evidence that the power of high-quality backlinks has diminished even slightly. As Google sees it, a backlink is a vote of confidence in that website and/or page. The more quality backlinks that point to your site, the better chance of ranking for a particular keyword. I say quality because years […]
After launching Google job search features a year ago in the US, Google has expanded it to the UK and several other countries.
Please visit Search Engine Land for the full article.
If there were any doubts about mobile search priority for Google, these new statistics should eliminate them. Since thumbnail images aren’t a new feature, it would be easy to miss such an increase. Testing out some keyword phrases, it is now very apparent that thumbnails are a lot more promiment than they were several days ago.
While the team at yoast seems to conclude that breadcrumbs should be used in every instance, I think small websites might actually suffer from them. Large websites with many deep levels of content stand the most to benefit from breadcrumbs. It is helpful for both Google and visitors to navigate through sections of websites. However, if you’re a small business with a standard 5 to 10 page website, does it really make sense?
Oh how I wish I could see this rolled out on a widescale basis. Of course, I haven’t switched over to Bing as my preferred search engine, but small enhancements like this could shift the scale a little. It may seem like a simple addition, but when you’re constantly googling throughout the day this small change is a time-saver.
Google to provide more sources and context on breaking news-related searches in YouTube.
Please visit Search Engine Land for the full article.
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