• Design
  • SEO
  • Portfolio
  • Why Choose Us
  • Blog
  • Contact
  • Facebook
  • Google+
Precise Online ManagementPrecise Online Management
  • Design
  • SEO
  • Portfolio
  • Why Choose Us
  • Blog
  • Contact
  • Facebook
  • Google+

How website content quality affects SEO rankings

Yoast

How website content quality affects SEO rankings

February 11, 2019 News, SEO

News Courtesy of Yoast.com:

Well-written copy improves UX

At the risk of stating the obvious: unintelligible copy makes for bad user experience. Nobody likes to read something that’s incomprehensible, boring or stuffed with keywords. All your web copy should, therefore, be aimed and focused on your audience, giving them the information they need, a solution to their problem, or an answer to their question.

First and foremost, you should write great copy for your visitors. This fits in nicely with our vision of holistic SEO. If you write text people don’t understand, you won’t help people find what they need. What’s more, you’ll end up with unsatisfied visitors, that’ll probably bounce back to Google when they hit your site. Google analyses user signals like that to determine how visitors experience your site.

– Read Source Article

Ryan’s Take

Back in my early days of web design & SEO with Yoast, I didn’t really pay much attention to the readability score. After all, if I could understand the targeted posts and pages, surely others would too. However, googlebot has evolved to a point where it really tries to emulate a live person. You can’t expect to trick it by placing a keyword over and over again without any rational explanation. As Yoast points out above, the user experience is an important metric in rankings these days.

If visitors to your website continue to search for queries that aren’t satisfied by your website, it’ll hurt your rankings. On the flipside, if visitor’s don’t return to the search results, your site will be rewarded with an increase in rankings. This means that you need to keep your audience engaged with great information that is quickly available and makes sense. Unless you’re writing a technical post, try to avoid big words that might be unfamiliar to others.

The full write-up that the Yoast team provided also expands upon voice search and its growing popularity. When people use their preferred voice assistant, most of the time questions are simple and to the point. Google’s goal is to present the answer to those queries in a similar manner.

If you’re already using the Yoast plugin for WordPress, I’m sure you’ve taken the necessary steps to get a good score for SEO. That same effort should also be applied to the readability score. In my opinion, it is a lot more difficult to get readibility “in the green” than the SEO score. However, doing so will not only make you a better writer, but it might also help you outrank more popular competitors with a poorly written topic.

0 0 votes
Article Rating
Tags: Content SEOReadabilitySEO copywriting
Share
0

About Ryan Faucher

Owner-operator of Precise Online Management. I also manage Kettlebell Krusher, a website dedicated to all things kettlebell as well a blog for my weight loss progress.

Subscribe
Notify of
guest
guest
0 Comments
Inline Feedbacks
View all comments

Categories

  • News
  • Niche Dreams
  • Reviews
  • Security
  • SEO
  • Tips

Recent Posts

  • 9 Benefits of Social Media for Your Organization
  • Advantages of Having Marketing Research Samples
  • Link Building Services: How To Find A Trustworthy Provider
  • SAS Affiliate Review and Tips for Affiliate Marketers
  • Comparison Of The Best Link Indexing Service Features & Benefits

Archives

  • January 2022
  • January 2021
  • October 2020
  • September 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
Ready to get started? Pick and choose your website and / or SEO services Order Services

© 2025 · Precise Online Management, LLC.
This site is owned and operated by Ryan Faucher

  • Visit Us on Facebook
  • Visit Us On Google+
Prev Next
wpDiscuz