Wix super bowl ad implies SEO is easy on their platform
News Courtesy of SearchEngineJournal.com:
The ad is mostly about how “easy it is” to use Wix. Pretty standard Wix promotion – until about 25 seconds, where you can hear these words:
– “Wix “SEO Wiz” let’s you grab those top search results!”
What followed was a large collective sigh from the SEO community and thousands of status updates from SEO professionals simultaneously asking the same thing:
“Really, Wix? Really?”
If you didn’t see the video. Take a moment (30 seconds!) to watch it. Nothing too extraordinary happens until almost the end of the video. That’s when the bold claim of Wix getting those top search results is made.
As far as website builders, Wix has come a long way. Yes, you can build a nice-looking website on the platform. However, if you want to compare it to a CMS such as WordPress, it is extremely limited. If you’re a business looking to be viewed as professional, Wix isn’t the answer. I’d say it is more suited for personal websites. Think of it as a modern Geocities or Angelfire.
Obviously, given the enormous amount of money Wix probably spent on the ad, I’d say their business is in good shape. They do have an audience. The fact that they offer a free plan surely helps drive exposure to their premium and profitable plan. People try it, like it, and sign up. Nothing wrong with that. However, to claim it will grab those top search results, is just plain lunacy.
Separating Fact from Fiction
Let’s look at the example of Karlie Kloss’s website in the ad. What is shown is a lot of pictures with not very much content. Yet, with the click of a button on the ‘SEO Wiz’ page, you’re assured that your website will rank. That assumption goes against the core belief that content (words) fuel SEO.
In the fantasy world, Kloss’s Wix website could very well rank on the first page for high volume keywords. Why? She would most likely have a ton of social signals and links pointing to her website. Maybe she writes a couple paragraphs about modeling that are shared across the internet. That works great for her. The average Joe or Jane? Not so much.
Most people and businesses looking to break new ground online don’t have any sort of social presence. Therefore, the exposure generated for social awareness simply isn’t there. To suggest that anyone can get top results without putting in some serious effort is misleading. Then again, if you’re not doing research on which CMS or website builder to use, I guess the fault lies squarely on your shoulders.