Avoid these link building pitfalls for a more natural backlink profile
News Courtesy of SEOJet.net:
As we go through the thousands of guest post orders that have come through our system I keep seeing many of you making the same mistakes in your backlinks over and over again.
Some of these link building myths and mistakes might not affect you right now but you are leaving a nice trail of red flags for Google to follow when they decide to do future updates.
This post is to show you what the link building mistakes are and to show you how to correct them.
1. City Names In Anchor Text
2. Bad Capitalization In Your Anchors
3. Building Links To Promotional Pages
4. The 500 Word Guest Post
5. If You Write Great Content You’ll Naturally Get Links
6. If You Just Get Links You’ll Rank
7. Targeting Key Phrases On The Homepage
8. If You Post Content Every Week Google Will Love You
I’ve blogged about my love of SEOJet on a few occasions. It’s a tool that provides an outline for building external link maps based on anchor texts. The idea is that with a strategy of focusing on quality backlinks, you’ll outrank a competitor with dozens or even hundreds more spammy backlinks. There are several case studies that show this to be true and yet many SEO agencies still try to get as many links as possible, regardless of quality.
If you click on the link to the source article above, the 8 points that are mentioned are expanded upon in detail. I agree with all but the last point, and I’ll explain my reasoning as to why. First, I’d like to add my own comments on a couple of these mistakes.
Great Content = Natural Links
This myth centers around the fact that if you write a spectacular piece of content, it will generate links naturally. As SEOJet founder Adam White explains, this really only applies to people and brands that are already well-known. Think about it. If your website is brand new and you expect articles to rank solely on content, you’re in for a rude awakening.
It’s possible over time that your content will be discovered and linked to eventually. Or maybe, you’re able to capitalize on a growing trend with an issue or topic that isn’t quite saturated. Either way, the traffic gained will be too little too late or irrelevant. Such as my post on revolution slider video not playing. This page gets many organic clicks per day. However, it doesn’t benefit me in any way other than helping others (which isn’t a bad thing!).
Once you have a good piece of content, if you want exposure, you need to promote it. Preferably, this would be done on a platform with an audience that is likely to be plentiful and interested in that topic. The best way to do this is to write a complimentary article that can be posted on another website linking to your original article.
Home Page Keyword Targeting
In years past, a lot of effort was put into ranking a website’s home page for multiple keywords. Today, the home page should serve as a hub for users to navigate. Unless your site is a 1-page landing page, content for each topic/service that is offered should be brief. As Adam says, it’s all about branding.
The majority of the anchor texts pointing to your home page should be the name of the website or the URL. Many major corporations and businesses have used this strategy for some time now. There is no reason why you shouldn’t either. Once you build trust with Google, your rankings will increase.
Also, the internal links on your home page will pass SEO value to sub-pages. It’s pointless to try and rank your home page for already established target keywords. You wouldn’t see SEOJet using anchor text for the homepage such as the likes of “SEO services”. It’s not going to help it rank and in turn, you’ve wasted a valuable backlink when that could’ve been used to build your brand.
Posting Content Every Week Helps Increase Rankings
This is the topic I was referring to that I disagree with Adam’s stance. What he says is that only amazing content should be posted. It doesn’t matter how fresh or new it is. While I agree with that assessment, I think it doesn’t explain the bigger picture.
Not everyone has time to write excellent content on a regular basis. Does that mean anything other than that is a waste of time? I don’t believe so. The majority of blog posts on this site are in the form of content curation with commentary. And guess what? Some of these posts get organic traffic.
My theory is that if you’re discussing relevant topics to your website, you’re bound to have some pop up in search queries. If you think of how society is today, people care about what others say. I have no explanation of why. But think of how some folks have made money playing and streaming video games, or podcasts and panels discussing topics. They’re everywhere!
As long as you’re adding some unique input, there is value to be had. Sometimes you may even get lucky and hit on a hot button topic that generates a lot of traffic. You wouldn’t know that if you only posted original content all the time.
So if you can afford the time and/or money to pump out original content on a daily or frequent basis, go for it. Otherwise, you can improve your brand with content curation. I’ve received several inquiries from people who request to guest post on this website. I highly doubt that would be the case if I were posting once a month or less!