I’ve discussed on several occasions how I believe readability is just as important as SEO. Since search engines are becoming more human-like, there’s been an emphasis on creating quality content over the last several years. Keyword stuffing and article-spinning are relics of the past. Even though that may have worked a decade ago, today it just looks very unprofessional.
Since I started seriously blogging over a year ago, it’s always been my goal to get both the SEO and Readability analysis in the green. In doing so, I’ve found that it has helped me to become a better writer and obviously rank for targeted keywords. The key is to get the overall average of each test from Readability and SEO with the majority of green bullets. That’s easier said than done, especially if you’re writing about a complex subject.
Yoast SEO has been instrumental in helping websites that I maintain rank for specific keywords. In my opinion, it is the holy grail of formatting content for SEO. Even though the two separate analysis features, SEO and Readability, are independent of one another, they both deserve your best effort.
Back in my early days of web design & SEO with Yoast, I didn’t really pay much attention to the readability score. After all, if I could understand the targeted posts and pages, surely others would too. However, googlebot has evolved to a point where it really tries to emulate a live person. You can’t expect to trick it by placing a keyword over and over again without any rational explanation. As Yoast points out above, the user experience is an important metric in rankings these days.