News Archives - Page 17 of 20 - Precise Online Management

Yelp files formal complaint against Google

May 25, 2018

I find it pretty ironic that Yelp, of all companies, is advocating for user’s rights when it comes to Google’s local searches. What I would really like is if Yelp took a long hard look at its own policies. If you try to challenge a negative review, they just turn the other way. I’ve had issues in the past where clients of mine have been left with bad reviews. Reviews from customers that were unable to prove that they actually conducted business with my clients. I have no doubts that these reviews stem from competitors looking to damage the reputation of these businesses.

Google Home uses structured data to read aloud recipes

May 24, 2018

While I’m not a fan of voice assistants, I can’t deny their ever-growing popularity. It makes sense for Google to intertwine their assistant with search features. What’s more, is that I can see the value of a person in their kitchen searching for recipes and having the ingredients and/or steps read back to them. Since schema makes that possible, not only do you get the visual benefit in the search results but now also the advantage of being communicated verbally to searchers.

The power of using domain names for branding and marketing

May 23, 2018

I used to have the mindset that a business needs only one domain name to maximize its potential. I started to realize that if you want to market a particular product or service, a short domain can work wonders. Take for instance the domain precise.host. I registered it for the sole purpose of redirecting to our lengthy services page. With such a short name I can put it prominently on a business card without trying to cram it in. Since it is so short, it is easier to remember and can be quickly typed in.

Dealing with the blogging blues

May 22, 2018

Why you should quit blogging

Yep. I fell for the title. I thought the author’s post was going to be a holier-than-thou outlook on blogging. I’ve seen plenty of other articles with similar scolding titles. Reasons why you SHOULDN’T build an Amazon affiliate website comes to mind. It’s as if they’re saying, you can’t do this so don’t even try. Of course, you’ll only be successful if you can stick through the rough times. You also have to accept failure but not give up if that makes sense.

The context of internal links

May 21, 2018

When I talk to other website designers, they all understand the importance of SEO. A lot of them think that content and backlinks are the only really important factors when it comes to ranking for terms. They’re right in the sense that both of these things are crucial to achieving good rankings for targeted keywords. However, not too many value the other factors such as on-site optimization. This doesn’t just mean how well or fast a website performs for a visitor, but also how the content is structured.

Consumers will now be notified of business review responses for Google Reviews

May 18, 2018

I missed this announcement. Granted, it only happened a few days ago. The author of this article makes a great point. Now that notifications are going out to business owners, the expectations of a response by the consumer will surely increase. In the past, I’ve always looked at writing a review for a business as a way to show appreciation or to vent. I generally don’t like writing negative reviews unless the service or product was extremely unsatisfactory. This includes deceptive practices by the business or rude/uncaring staff.

Looking for hosting? Make sure cPanel is available

May 17, 2018

cPanel has made quite a name for themselves in the web hosting industry. From shared hosting to dedicated servers, their presence is almost assured on any reputable hosting company’s platform. I can’t imagine maintaining my clients’ websites without it. With so many features that make administration a lot easier than you’d think, it can sure save you a lot of headaches.

Amazon releases text-to-speech plugin

May 15, 2018

This could be a very beneficial plugin for bloggers looking to reach a wider audience. Everyone knows how popular podcasts are. Usually, you have the ability to read transcripts of recorded podcasts. Now, it seems that this plugin can do the very opposite.

Deciphering Google Analytics – Understanding metrics and dimensions

May 14, 2018

Trying to understand all the data thrown at you by Google Analytics is a daunting task. It’s a powerful tool but can be intimidating to new users. It’s truly amazing just how many variables you can filter out when it comes to visitors to your website. For instance, prior to using GA, I would never have given a thought to an international audience for my blog. However, researching the Geo dimension, I see that people outside of the U.S. are reading what I have to say. To dismiss them would be foolish.

The Yoast guide to blogging

May 11, 2018

When I first started blogging, I always wanted to provide quality articles. I actually use Yoast to optimize the SEO and readability of my posts. It is important that I get the green indicators for both. In the past, I really didn’t give readability much of a thought. But as I started to think about it, I realized how important it was to keep my audience engaged. That meant taking all of Yoast’s advice into consideration.

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