The Yoast guide to blogging
News Courtesy of Yoast.com:
If you have a website of any kind, you need to blog, at least occasionally. Blogging is the best thing you can do for SEO and it’s a valuable marketing tool. Plus of course, it can be great fun!
Blogging for SEO
Adding content on a regular basis should be a part of every sustainable SEO strategy. It allows you to rank for new keywords and to keep ranking for those you’re already being found for. If you blog regularly, Google will see your site as active, alive and relevant – and that will definitely help your overall rankings.
Blogging as a marketing tool
A blog is a great marketing tool for every website. You can use it to tell your readers about your brand, your products and perhaps even about yourself. Maintaining a blog also allows your readers to get to know your brand and your products better.
When I first started blogging, I always wanted to provide quality articles. I actually use Yoast to optimize the SEO and readability of my posts. It is important that I get the green indicators for both. In the past, I really didn’t give readability much of a thought. But as I started to think about it, I realized how important it was to keep my audience engaged. That meant taking all of Yoast’s advice into consideration.
Readability can be crucial to gathering the largest audience possible. Sure, in this industry we deal with a lot of technical stuff. But all that information can be presented clearly and concisely. It’s difficult for me to keep sentences short while still getting my point across. Perhaps the most challenging part of blogging within the Yoast guidelines is appeasing the passive voice detector. Basically, you want your writing to have a more authoritative voice when read. You can use this tool to help re-write your content absent of passive voice.
Yoast mentions blogging for SEO. This is a great motivator if you truly want your website to rank in the search engines. The more you write, the more keywords Google will absorb for your website. If you’re able to blog on a regular basis you may even start to rank for keywords that you haven’t targeted. It’s all about casting a wide net for your audience. You should be passionate about the topics you write about.
Of course, coming up with original content and new ideas is a difficult thing. I certainly, don’t have the time to write good and lengthy posts on a frequent basis. That’s why I’ve begun using content curation. Providing your insight on another blog post or topic can be just as valuable to the reader as an original piece. Google thinks so too. Heck, this very post is using content curation.
I believe the key to successful blogging is to have patience. You’re not going to have visitors flock to your post overnight. It takes time to build an audience. Be passionate and stay motivated. Let the search engines do the promoting for you. Once you’ve shown Google that you are serious about blogging, (I’m thinking about a year of frequent posting), you may start reaping the benefits.