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Content SEO

Dealing with the blogging blues

Dealing with the blogging blues

May 22, 2018

Why you should quit blogging

Yep. I fell for the title. I thought the author’s post was going to be a holier-than-thou outlook on blogging. I’ve seen plenty of other articles with similar scolding titles. Reasons why you SHOULDN’T build an Amazon affiliate website comes to mind. It’s as if they’re saying, you can’t do this so don’t even try. Of course, you’ll only be successful if you can stick through the rough times. You also have to accept failure but not give up if that makes sense.

The context of internal links

The context of internal links

May 21, 2018

When I talk to other website designers, they all understand the importance of SEO. A lot of them think that content and backlinks are the only really important factors when it comes to ranking for terms. They’re right in the sense that both of these things are crucial to achieving good rankings for targeted keywords. However, not too many value the other factors such as on-site optimization. This doesn’t just mean how well or fast a website performs for a visitor, but also how the content is structured.

The Yoast guide to blogging

The Yoast guide to blogging

May 11, 2018

When I first started blogging, I always wanted to provide quality articles. I actually use Yoast to optimize the SEO and readability of my posts. It is important that I get the green indicators for both. In the past, I really didn’t give readability much of a thought. But as I started to think about it, I realized how important it was to keep my audience engaged. That meant taking all of Yoast’s advice into consideration.

Using Medium to promote your blog posts

Using Medium to promote your blog posts

May 7, 2018

There are several sites where you can publish your personal blog post and direct readers back to your website. I recently started using inbound.org for this very purpose. Unfortunately, I guess I started too late as I received a notice a couple weeks later saying they were closing. I have yet to try medium.com, but I’ve certainly heard the buzz about it.

When Google ranks the wrong page for your targeted keyword

When Google ranks the wrong page for your targeted keyword

Apr 30, 2018

It definitely is frustrating when you spend a lot of time optimizing a page for a keyword and not have it shown on the results pages. Even more so when another page that you are not targeting is listed for that keyword. Unfortunately, we can’t control how Google sees our websites and pages. All we can do is follow their guidelines and steer Google in the right direction.

Yoast tests Google’s meta description character increase

Yoast tests Google’s meta description character increase

Apr 24, 2018

As an avid Yoast SEO user, I always make sure to fill out the meta description for pages and posts. The goal is to always get the indicator bar within the green. Sure, Google can and will generate meta descriptions for your pages from the content on them. However, if you have a page which can’t really be tailored for SEO, You might see that page indexed with garbled code. Pages for content such as galleries, portfolios, and reviews tend to have snippets of information here and there. Google has no way of telling what the most important piece of content is.

Keyword Research and SEO

Keyword Research and SEO

Apr 18, 2018

I tell my customers that there are two phases for succeeding in SEO. On-site search engine optimization involves proper use of your targeted keyword phrase within your website’s content. This includes setting up header tags, alt, and title tags and internally linking for these phrases. However, a lot of people don’t fully understand that the other phase, off-site SEO, is just as important but much more difficult. Building trust and relationships with other website owners is a lot of work. But it’s necessary to help give your website exposure and ultimately rank for your targeted keywords.

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