I disagree with Yoast’s assessment that putting the city name in a URL can have a negative impact on your customers. Unless you require customers to come to the business location to get a product or service, there is no harm. Maybe you’re a bakery with a physical storefront that people can walk into and purchase goods. If you deliver to nearby cities and not lying about the physical location there should be no downside to the user experience. A lot of grocery stores offer delivery to nearby neighborhoods. The trend of home delivery is ticking upwards and you can only benefit from it.
When I first started blogging, I always wanted to provide quality articles. I actually use Yoast to optimize the SEO and readability of my posts. It is important that I get the green indicators for both. In the past, I really didn’t give readability much of a thought. But as I started to think about it, I realized how important it was to keep my audience engaged. That meant taking all of Yoast’s advice into consideration.
As a leader in SEO metrics, MOZ offers proven advice and trusted metrics when it comes to profiling backlinks. A lot of SEO agencies will apply the “go big or go home” methodology of link building. The object being, get as many backlinks as fast as possible. Yes, it can work but there is a much more effective way.
There are several sites where you can publish your personal blog post and direct readers back to your website. I recently started using inbound.org for this very purpose. Unfortunately, I guess I started too late as I received a notice a couple weeks later saying they were closing. I have yet to try medium.com, but I’ve certainly heard the buzz about it.
Having tried Moz’s previous backlink explorer, Open Site Explorer, I was left unimpressed. A lot of times there would be no data for a domain where other tools would show plenty of backlinks. At this moment, I just signed up for a free Moz account in order to try their new link explorer. I quickly put it to the test and compared to OSE.
If you’ve never heard of the term before, the definition can be summed up in two parts. The first part is all about checking your own website and internal linking structure. If there are dead or broken links, they should either be fixed or removed. The second part is a little bit more involved. Basically, you want to find mentions about your brand, a specific product or person, or anything of significance on your website.
Since mobile devices and smartphones have become so prevalent, the need for speed has never been greater. It is one thing to have a fast broadband connection at your home. It is quite another to have a weak connection on a 3G or 4G signal. Every byte of data and how it is served can be crucial. Don’t overlook the simple optimization feature of HTTP/2.
It definitely is frustrating when you spend a lot of time optimizing a page for a keyword and not have it shown on the results pages. Even more so when another page that you are not targeting is listed for that keyword. Unfortunately, we can’t control how Google sees our websites and pages. All we can do is follow their guidelines and steer Google in the right direction.
As an avid Yoast SEO user, I always make sure to fill out the meta description for pages and posts. The goal is to always get the indicator bar within the green. Sure, Google can and will generate meta descriptions for your pages from the content on them. However, if you have a page which can’t really be tailored for SEO, You might see that page indexed with garbled code. Pages for content such as galleries, portfolios, and reviews tend to have snippets of information here and there. Google has no way of telling what the most important piece of content is.
I tell my customers that there are two phases for succeeding in SEO. On-site search engine optimization involves proper use of your targeted keyword phrase within your website’s content. This includes setting up header tags, alt, and title tags and internally linking for these phrases. However, a lot of people don’t fully understand that the other phase, off-site SEO, is just as important but much more difficult. Building trust and relationships with other website owners is a lot of work. But it’s necessary to help give your website exposure and ultimately rank for your targeted keywords.