After six months of preparation, the Google Speed Update is now rolling out. It only impacts the mobile search rankings of the slowest of sites on the internet.
Please visit Search Engine Land for the full article.
Website designers who use WordPress really have no reason to worry. Unless you’re building sites on a very outdated theme or template, it should be using a responsive design. For the most part, pages built responsively will have most, if not all, of the same content on mobile and desktop. If you’re using two different templates for mobile and desktop, then you might have a problem. When I experience multi-templated sites, usually the mobile is a stripped down version with little content. That could have a huge impact on SEO.
AMP has certainly gained in popularity over the last couple of years. It used to be something you’d see mostly on news posts. Now a lot of prominent websites have an AMP version of their web pages for every standard page. Google’s goal with AMP is to have those pages served as quickly as possible. The strict guidelines for pages to be accepted can cause headaches for developers. However, if done properly it can lead to an indirect benefit when it comes to SEO.
I do believe that content volume can be beneficial in driving organic traffic to a website. Sure, it might take some time to reap the benefits of a frequently updated website. Since I started to use content curation to chime in on popular design and SEO topics, I’ve noticed some keyword impressions I would have never expected. In fact, currently, the #1 keyword for impressions is Moz Open Site Explorer. At an average position of 50.2 it leads my heavily targeted keywords of SE Ranking and SERanking at a combined average position of 80.
I’ve always worried about a competitor trying to run a negative SEO attack against me or my clients. It takes a certain kind of low to sabotage the rankings of another website. It’s one thing to try and employ a black hat technique to boost your own rankings. Quite another to destroy the rankings and organic traffic of someone else.
Registering your website with Google’s Webmaster Tools and Search Console should be one of the first things done after the site is set live. Not only does it help with monitoring SEO and indexing, but it can also provide warnings you might not be aware of. Display issues or even malware can appear at any time and usually Google can catch it and give a heads up before it impacts your rankings.
How quickly life comes full circle. I remember being a teenager many years ago and not understanding how my parents didn’t appreciate the trends of that era. When it came to music, apparel, and pop culture we couldn’t be further apart. Now, as a father of a 12 year old, I find myself on the other side of spectrum. Clinging to what was relevant in my younger days. That includes Facebook.
We are often asked by our users how to do keyword research for their WordPress blogs. Keyword research helps you find betters content ideas that will help you grow traffic and create highly engaging content that users will love. In this article, we will show you how to properly do keyword research for your WordPress blog.
What is Keyword Research and Why You Need it? Keyword research is a research technique used by content creators and SEO experts. It helps you discover words users enter into search engines to find content, products, and services in your industry.
You can then use those words and phrases into your website to get more search traffic.
Many beginners assume that they have a clear idea of what their users are looking for. However, you don’t need to make educated guesses when there are powerful tools available that can help you make data-driven decisions.
Properly using keyword research as a part of your content strategy can help you achieve the following:
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As an avid user of yoast on all of the WordPress sites I’ve built, I’ve been pretty impressed with just how efficient and organized the plugin is. When I read the news about this bug, it was shocking on a few different levels. For one, the Yoast team has always been thorough with the features they offer and introduce. Having an option inadvertently reset to a potentially harmful setting just didn’t seem possible. Alas, accidents happen.
I’m often conflicted with these same feelings when it comes to Google. If they ask me to jump do I say how high? Getting ranked in Google has a trickle-down effect to the success of your website. Which in turn, can affect how much income you generate. Like anything, I think each aspect of optimization and SEO needs to be researched on a case by case basis. Meta descriptions, for example, aren’t guaranteed to be used in the search results. Rather than go back and change the length of all the previously optimized descriptions, time would better be spent creating new content.
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