Posted by Tom.Capper
Does it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week's Whiteboard Friday!
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Video TranscriptionHello, Moz fans. Welcome to another Whiteboard Friday. I'm Tom Capper. I'm a consultant at Distilled, and today I'm going to be talking to you about whether you need local pages. Just to be clear right off the bat what I'm talking about, I'm not talking about local rankings as we normally think of them, the local map pack results that you see in search results, the Google Maps rankings, that kind of thing.
A 4-step process to deciding whether..
We live in a sensitive time where politics have created a rift between family and friends. People are entrenched in their beliefs and any type of rational argument typically results in anger. If you’re not cautious and let those feelings spill out in a public forum, it could have severe consequences. Careers can be shattered with just one tweet.
While I’m not familiar with cPanel’s own mobile app, the popular WHMapp is fantastic. You won’t have the full suite of options in WHMapp as you would logging into your browser, however, simple changes and monitoring can be performed for administrators who like to frequently keep tabs on their server. Honestly, it isn’t something I use too often. I usually, have my laptop with me in case of an emergency website issue happens to a client of mine. Although, the app has been a life-saver on a couple of occasions.
To their credit, Moz does go very in-depth with the 3 tests that concluded their keyword research tool is the best. The goal of these tests is to determine each tool’s effectiveness at gauging their own organic keyword difficulty rating with actual keyword rankings. 50 blog posts with 50 targeted keywords were used for sample data.
It happens several times a year. Google tweaks their algorithm and SEOs freak out (or celebrate) the impact it has on their client’s website rankings. The broadcore update which began August 1st, has been described as a tweak to Google’s main ranking factors. For the most part, websites with good content should largely be unaffected. However, there has been some interesting data reported that shows increases and decreases for certain niches in organic traffic and keyword rankings.
The crew at Yoast really don’t want you to use stop words in your URLs. Stop words, like “the”, offer no benefit and are unnecessary. If you look at some of the posts on this blog, they differ in length and do contain various stop words. While I agree, that they aren’t going to help increase your rankings for a particular keyword, I don’t believe that they can have a negative impact all that much.
There’s no denying that Google dominates all other search engines for market share. Their web browser, Chrome, is used by over 2/3rds of people surfing the internet worldwide. They are by far leading the pack as far as usage statistics are concerned. However, when we start talking about percentages it is easy to forget the other numbers that deserve mention.
I completely agree that the niche you decide upon should be one that you are familiar with. In fact, you should probably love the products that it entails. If you don’t believe in what you’re telling your audience, how do you expect to sell them on it?
Technically, this post could be considered duplicate content. The information above has been taken from Yoast’s website and curated on my blog. Am I fearful of a penalty? Not in the slightest. Content curation exists in many different mediums. People love to give their feedback on certain topics or points brought up by others. Myself included of course.
If you’re reading this you’re most likely interested in becoming an Amazon affiliate. Quickly approaching 1 trillion dollars in value, Amazon is an online retail juggernaut. As a web designer, I’m afforded some free time during my work hours which allow me to focus on other projects. Building a niche website and promoting it is one of these projects. I know it won’t be easy, but I plan on sticking to it for at least a year. At that point, all the work and effort I’ve put in should start to pay off. This blog series I’ve dubbed “Niche Dreams”,...