News Courtesy of SearchEngineLand.com:
Google has officially launched its “More results” search button on mobile, making it possible for additional search results to load beyond the first set of results displayed.
The announcement, made via a tweet from the Google’s @SearchLiason account, confirmed that the new “More results” button will replace the previous “Next” button that would display a new page of mobile search results.
I noticed this on my chrome for android browser several days ago. It makes a lot more sense now-a-days vs. the conventional next page button. Why? Because there is no need to render an entirely new page and load static assets along with the new results. It is much faster to just request more results than everything for the entire page.
I’m honestly surprised Google hasn’t implemented this feature sooner. Lazy loading and AJAX pagination have been around for a while now. I would expect the next step to feature infinite scrolling. Where you don’t even need to click on the “More Results” button. Instead, they would automatically load as the end of the first set of results is reached.
Still, this is a welcomed addition to mobile searching. Over the past few years, it is clear that Google has focused greatly on optimizing mobile search. As mobile devices become more accessible, mobile search queries have risen dramatically. Desktop searchers tend to remain on websites longer, but mobile searchers drive more traffic to websites. Of course, these statistics show just how important it is to have a website that is built with a responsive design.
[…] Notice the maximum amount of keywords and projects allowed? Yeah, I did too. Another overlooked feature is the ability to track Google Mobile results. This is huge. Recent studies have shown that more than half of Google searches are done on a mobile device. Google has certainly taken notice of this trend as evidenced by recent changes on how their mobile results are displayed. […]