Most veteran SEO’s should already know the difference. However, there is something to be said about long-tail keywords. Wouldn’t they just be the same as a keyphrase? The idea for both is that multiple words are used to target a specific query. According to Yoast, they are not exactly the same.
Technically, this post could be considered duplicate content. The information above has been taken from Yoast’s website and curated on my blog. Am I fearful of a penalty? Not in the slightest. Content curation exists in many different mediums. People love to give their feedback on certain topics or points brought up by others. Myself included of course.
Since mobile devices and smartphones have become so prevalent, the need for speed has never been greater. It is one thing to have a fast broadband connection at your home. It is quite another to have a weak connection on a 3G or 4G signal. Every byte of data and how it is served can be crucial. Don’t overlook the simple optimization feature of HTTP/2.
I tell my customers that there are two phases for succeeding in SEO. On-site search engine optimization involves proper use of your targeted keyword phrase within your website’s content. This includes setting up header tags, alt, and title tags and internally linking for these phrases. However, a lot of people don’t fully understand that the other phase, off-site SEO, is just as important but much more difficult. Building trust and relationships with other website owners is a lot of work. But it’s necessary to help give your website exposure and ultimately rank for your targeted keywords.
Crawl errors can range from being a small issue to a major problem. In order to become aware of any issues on a website you manage it is crucial to set up Google Webmaster Tools. It’s a free tool that helps with not just these issues but also can detect malware to a certain degree. You’ll get email alerts notifying you of any issues that have been detected. You may have double and triple-checked your website pages, but errors can occur at any time. I’ll still get emails from Webmaster Tools (Search Console), mostly warning me of index coverage issues.