how to choose a domain name

Last month, I wrote about the power of using a domain name for branding. Specifically, I mentioned how new domain extensions can be used to create short and powerful domain names. Of course, I still believe that .com and .net domains instill the most confidence in visitors. Perhaps that has to do with how established those two extensions are. However, the internet is constantly changing and evolving. If you want to be successful, that change should be embraced which means not excluding these extensions just because you want to brand with the coveted .com or .net.