Deciphering Google Analytics – Understanding metrics and dimensions
Trying to understand all the data thrown at you by Google Analytics is a daunting task. It’s a powerful tool but can be intimidating to new users. It’s truly amazing just how many variables you can filter out when it comes to visitors to your website. For instance, prior to using GA, I would never have given a thought to an international audience for my blog. However, researching the Geo dimension, I see that people outside of the U.S. are reading what I have to say. To dismiss them would be foolish.
