Adding the city name in URL to boost local SEO in that area
I disagree with Yoast’s assessment that putting the city name in a URL can have a negative impact on your customers. Unless you require customers to come to the business location to get a product or service, there is no harm. Maybe you’re a bakery with a physical storefront that people can walk into and purchase goods. If you deliver to nearby cities and not lying about the physical location there should be no downside to the user experience. A lot of grocery stores offer delivery to nearby neighborhoods. The trend of home delivery is ticking upwards and you can only benefit from it.
