I’ve discussed on several occasions how I believe readability is just as important as SEO. Since search engines are becoming more human-like, there’s been an emphasis on creating quality content over the last several years. Keyword stuffing and article-spinning are relics of the past. Even though that may have worked a decade ago, today it just looks very unprofessional.
Since I started seriously blogging over a year ago, it’s always been my goal to get both the SEO and Readability analysis in the green. In doing so, I’ve found that it has helped me to become a better writer and obviously rank for targeted keywords. The key is to get the overall average of each test from Readability and SEO with the majority of green bullets. That’s easier said than done, especially if you’re writing about a complex subject.
Yoast SEO has been instrumental in helping websites that I maintain rank for specific keywords. In my opinion, it is the holy grail of formatting content for SEO. Even though the two separate analysis features, SEO and Readability, are independent of one another, they both deserve your best effort.
Most veteran SEO’s should already know the difference. However, there is something to be said about long-tail keywords. Wouldn’t they just be the same as a keyphrase? The idea for both is that multiple words are used to target a specific query. According to Yoast, they are not exactly the same.
Using the storytelling method of producing content is actually something I’ve recently decided to implement on my niche website. It wasn’t my plan when first building the site. However, since I frequently use the products advertised, it made sense to incorporate my experiences into the brand. It’s certainly not easy putting my face out there for everyone to judge, but I do believe it will help me succeed in my ultimate goal. That goal is to earn a decent side income in addition to my web design job.
Back in my early days of web design & SEO with Yoast, I didn’t really pay much attention to the readability score. After all, if I could understand the targeted posts and pages, surely others would too. However, googlebot has evolved to a point where it really tries to emulate a live person. You can’t expect to trick it by placing a keyword over and over again without any rational explanation. As Yoast points out above, the user experience is an important metric in rankings these days.
The new SEO analysis feature can be turned on with the latest version of Yoast SEO. It’s available via a toggle button in the plugin’s general settings. I actually just enabled it for this website. This prompted me to go back to one of my longer posts to see if the color indicator changed. While this post still reports as green, a few new problems were displayed. One of them I disagree with.
Whether you can gain any SEO benefits from a FAQ page really depends on the depth and scope of the questions and answers. For instance, if a business lists trivial questions such as What are your business hours? or What is your refund policy?, the probability of it being discovered through the search engines is slim. However, if a complex question has a thorough and detailed answer as it pertains to your business, there is a good chance that some search traffic can be gained.
Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. If you optimize posts or articles for similar search queries, they’re eating away each other’s chances to rank. Here, I’ll explain why keyword cannibalism is bad for your SEO, how you can recognize keyword cannibalization and how to solve it.Learn how to write awesome and SEO friendly articles in our SEO Copywriting training »
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What is keyword cannibalization? If you optimize your articles for similar terms, you might suffer from keyword cannibalization: you’ll be devouring your own chances to rank in Google. Google will only show 1 or 2 results from the same domain in the search results for any specific query. If you’re a high authority domain, you might get away with 3.
Why is keyword cannibalism bad for SEO? If you cannibalize your own keywords, you’re competing with yourself for ranking in Google. Let’s say you have two po..
I’m often conflicted with these same feelings when it comes to Google. If they ask me to jump do I say how high? Getting ranked in Google has a trickle-down effect to the success of your website. Which in turn, can affect how much income you generate. Like anything, I think each aspect of optimization and SEO needs to be researched on a case by case basis. Meta descriptions, for example, aren’t guaranteed to be used in the search results. Rather than go back and change the length of all the previously optimized descriptions, time would better be spent creating new content.
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