Using 301 redirects, you can easily send visitors from the old domain/page to your new domain and appropriate pages. MOZ estimates that some 90 to 99% of link power is transferred from these redirects. The whole process should be a gradual transition. A simple banner message for a few months explaining the transition will help eliminate confusion to visitors.
Whether you can gain any SEO benefits from a FAQ page really depends on the depth and scope of the questions and answers. For instance, if a business lists trivial questions such as What are your business hours? or What is your refund policy?, the probability of it being discovered through the search engines is slim. However, if a complex question has a thorough and detailed answer as it pertains to your business, there is a good chance that some search traffic can be gained.
I really don’t understand the obsession with discrediting links with nofollow. I don’t think I’ve ever placed a nofollow link on this site and any of its blog posts. Perhaps, it’s ignorant on my part. However, I take the definition of nofollow at face value. It tells Google and other search engines that you don’t vouch for that link. So what is the point really?
AMP has certainly gained in popularity over the last couple of years. It used to be something you’d see mostly on news posts. Now a lot of prominent websites have an AMP version of their web pages for every standard page. Google’s goal with AMP is to have those pages served as quickly as possible. The strict guidelines for pages to be accepted can cause headaches for developers. However, if done properly it can lead to an indirect benefit when it comes to SEO.
I disagree with Yoast’s assessment that putting the city name in a URL can have a negative impact on your customers. Unless you require customers to come to the business location to get a product or service, there is no harm. Maybe you’re a bakery with a physical storefront that people can walk into and purchase goods. If you deliver to nearby cities and not lying about the physical location there should be no downside to the user experience. A lot of grocery stores offer delivery to nearby neighborhoods. The trend of home delivery is ticking upwards and you can only benefit from it.
There are several sites where you can publish your personal blog post and direct readers back to your website. I recently started using inbound.org for this very purpose. Unfortunately, I guess I started too late as I received a notice a couple weeks later saying they were closing. I have yet to try medium.com, but I’ve certainly heard the buzz about it.
It definitely is frustrating when you spend a lot of time optimizing a page for a keyword and not have it shown on the results pages. Even more so when another page that you are not targeting is listed for that keyword. Unfortunately, we can’t control how Google sees our websites and pages. All we can do is follow their guidelines and steer Google in the right direction.
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