I’ve been fortunate to never have received a manual action penalty for any of my websites. Because of this, it makes me believe that you have to be extremely negligent or deceptive to get one. Although, it’s nice to have Google Search Console report such actions to make them easier to diagnose and resolve just in case.
You should always exercise caution when receiving emails requiring you to submit information or perform an action. Usually, phishing emails are targeting bank accounts or other financial institutions. Even if an email looks legitimate, if there is doubt, always make a phone call to the institution that the email appears to be from.
From the 5 Dino Tactics that Moz listed in their article, the first one I feel is the biggest no-no. The statistics given for the results returned in Google’s Keyword Planner don’t necessarily translate over to organic search. You’re also not given important data associated with those results such as difficulty and the number of results listed for any given search term.
Website administrators should now be seeing an option to display Google Search Console (Google Webmaster Tools) with an updated design. While there are some new features that were added (and other important ones missing), it is this new design that takes the spotlight. You can see the difference from the screenshots below. The old Google Search Console is starting to look a little dated. This new and improved interface is a lot quicker and more appealing! The first thing I noticed in the new version of the Search Analytics section is the removal of the filter checkboxes. Instead, you can...
It’s definitely a nice bonus when you start seeing keyword rankings rise in the SERPS when running a Google Ads campaign. While some people might cry foul and think that Google is rewarding them for using their paid ads, I truly believe it is user engagement that causes this increase. However, I don’t necessarily agree that traffic of any kind can cause your keywords to perform better in Google.
I’ve definitely noticed more cookie notification bars these days while browsing various websites. On the one hand, I understand the caution that webmasters must have for maintaining compliance. On the other, it’s getting a little annoying dealing with these additional obstructions. Yes, I realize my personal information might be collected and stored. Usually, this information is strictly behavioral or geographical in nature. Where Am I located? What links have I clicked on? That sort of thing. I really don’t care what is done with that information.
Working on extensive changes isn’t the only reason you should consider activating maintenance mode. I’ve listed some additional cases where it might be necessary. If at all possible, you should avoid maintenance mode altogether. However, as you’ll learn below sometimes it is unavoidable.
This is news to me. Before coming across this article I had never heard of HSTS (HTTP Strict Transport Security). Now that I have an understanding of the purpose and benefits it provides, there really isn’t a reason not to implement it. Unless of course, for some strange reason you plan on removing HTTPS and your SSL certificate from your website.
I really believe that it has been ingrained in our minds that Google is the all-mighty search engine. Far superior to any competitors. Yes, they’ve earned that clout through their hard work over the past two decades. However, it’s important to not automatically discount other search engines. Some of them have made a name for themselves by focusing on a particular feature.
Lazy loading is one way to speed up loading by only rendering assets within view. There are several plugins available for free on WordPress to accomplish this. It’s not just images that can be targeted. Other assets such as iframes can be delayed in rendering which could have quite an impact if you have many youtube embeds. It’s also not uncommon to see premium themes these days incorporate lazy loading directly.
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