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Even though backlinks have increased in popularity over the past couple of years, many individuals are still not familiar with their exact role in SEO. A backlink is basically a link that leads web users from a particular website to another web source. Since backlinks represent the core of Google’s algorithm, it’s no wonder these links are useless until they’re indexed by this search engine. There is a variety of backlink types to choose from, both beneficial and harmful, but hyperlinks are undoubtedly the most commonly used variant.

Failing to set SEO goals is the initial mistake that most business owners commit when hiring search engine optimization professionals. Having no idea what to expect from these services may prove detrimental to your chances of success. Even if the experts you hire are highly accomplished, they need to know your goals in order to devise a proper strategy.