News Courtesy of techau.com.au:
This morning WordPress users received an email (below in full), explaining that as of August 1st, 2018 (tomorrow) third-party tools can no longer automatically post to Facebook Profiles. This common technique is used by thousands of wordpress blogs as an efficient and reliable workflow. This includes Publicize, the Jetpack tool that enables connections to social platforms like Twitter, LinkedIn and Facebook.
It is important to understand the scale of the impact, with publishing to Facebook Pages still supported. This change is in-line with the new focus for Facebook on providing a wall that’s rich in content from your relationships to other humans and lessening the stream of brands.
Ryan’s Take 
When I first read this news, my jaw dropped. Not allowing third-party apps to automatically post on Facebook is a big deal. There are many plugins for WordPress that can be configured to schedule posts through various social media platforms. It is a huge time-saver and helps to sustain brand visibility across the internet. Thankfully, the news isn’t as scary as I thought it to be at first glance.
While Facebook Profiles will block access to auto-posting, Facebook Pages will continue to allow auto-posting. The difference between the two? Profiles are meant for individuals (who aren’t branding themselves) and as such shouldn’t be promoting themselves. That’s what pages are for. Of course, if you’re a public figure you should have a page and not a profile anyways. There is a lot more flexibility in regards to how you can present yourself.
Most Facebook Pages consist of companies from small all the way to large corporations. This API change from Facebook will not affect them. I can only imagine the outcry from developers if this were the case.
Still, I would consider this a significant change for Facebook. They’ve been under a lot of scrutiny the past year for privacy issues. They also had the largest 1-day stock drop in history a week ago, losing over $100 billion. It’s become quite apparent that they will need to do some major shake-ups to improve their image. Don’t feel too bad for them, however, the company is still worth a staggering $519 billion.
