News Courtesy of SearchEngineLand.com:
Yelp recently filed a private antitrust complaint against Google with the European Commission (EC). Now it’s trying to appeal to Google’s own employees to agitate for change from within.
Yelp is unlikely to motivate many Google employees to “take action,” although recently, a number of Google employees resigned in protest of a Google Defense Department contract. Internal sources at Google suggest the video is not being discussed and is not likely to have much of an impact — though it is having a PR effect (as this and other articles demonstrate).
I find it pretty ironic that Yelp, of all companies, is advocating for user’s rights when it comes to Google’s local searches. What I would really like is if Yelp took a long hard look at its own policies. If you try to challenge a negative review, they just turn the other way. I’ve had issues in the past where clients of mine have been left with bad reviews. Reviews from customers that were unable to prove that they actually conducted business with my clients. I have no doubts that these reviews stem from competitors looking to damage the reputation of these businesses.
Review issues aside, Yelp should focus on improving their pay-per-click service. Several months ago I signed up largely in part to test it out with their free $300 credit. I got several clicks a month and burned through that credit very quickly. Not one single phone call or email came from my promoted listing. I ended up stopping the campaign upon reaching the threshold of the free credit. I thought that was the end of that experiment. However, I got charged by Yelp not too long after the fact for a little over $30.
Apparently, the clicks I carefully monitored in their dashboard didn’t correspond with the actual amount of clicks. After I discovered the charge (via paypal), I blocked any future payments. So yeah, I think it is a little bit of the pot calling the kettle black here.