News Courtesy of Moz.com:
Link reclamation: Tools, tools everywhere
Every link builder, over time, starts to narrow down their favorite tactics and techniques. Link reclamation is pretty much my numero-uno. In my experience, it’s one of the best ROI activities we can use for gaining links particularly to the homepage, simply because the hard work — the "mention" (in whatever form that is) — is already there. That mention could be of your brand, an influencer who works there, or a tagline from a piece of content you’ve produced, whether it’s an image asset, video, etc. That’s the hard part. But with it done, and after a little hunting and vetting the right mentions, you’re just left with the outreach.
Aside from the effort-to-return ratio, there are various other benefits to link reclamation:
- It’s something you can start right away without assets
- It’s a low risk/low investment form of link building
- Nearly all brands have unlinked mentions, but big brands tend to have the most and therefore see the biggest routine returns
- If you’re doing this for clients, they get to see an instant return on their investment
Link reclamation isn’t a new tactic, but it is becoming more complex and tool providers are out there helping us to optimize our efforts. In this post, I’m going to talk a little about those tools and how to apply them to speed up and scale your link reclamation.
Ryan’s Take 
Wow, what a fantastic article from the team at Moz. It goes into great detail regarding link reclamation and how to reap its’ benefits. If you’ve never heard of the term before, the definition can be summed up in two parts. The first part is all about checking your own website and internal linking structure. If there are dead or broken links, they should either be fixed or removed. The second part is a little bit more involved. Basically, you want to find mentions about your brand, a specific product or person, or anything of significance on your website. The idea is to reach out to the contact person of those websites and ask that they turn those mentions into links. Of course, this is easier said than done.
There are several tools you can utilize to find these mentions. The most obvious choice is Google. If your business is just starting out then most likely you won’t have very many mentions at all. However, if you’ve had your website online for years, it could be quite beneficial to do some auditing and look for any broken links. There is a good chance that you’ll find a lot of opportunities to get some inbound links too. Maybe you won’t get a reply or positive response. In my opinion, it is still worth it to send a short email to request a link. You’ll spend a little time in the process but the payoff will be huge.
