News Courtesy of cPanel.com:
Pointing two URLs to the same website is a good way to direct traffic to your site from several different domain names. You can accomplish this in two ways: either redirect one of the URLs to your primary domain, or create an alias for one of the URLs. The alias would point that domain towards your primary …
Having another URL or domain point to your website is a great way to get more exposure. In fact, we set up precise.host to do just that. That domain points to a landing page on precision-digital-llc.com with a long URL alias. Rather than try and market this long URL, it is easier to forward precise.host to this URL. This is especially great for advertising. Radio jingles, business cards and other media can be very beneficial in driving traffic to your landing page. The shorter the link, the easier to remember.
You’ve probably seen the URL shorteners that convert a domain or page to under 15 characters or so. A shortened URL such as goo.gl/JHNp8R works well for promoting online and social media. Not so much for directing people via word-of-mouth or in print and video/audio. Think about it what is easier to remember? A bunch of random characters or a branding/keyword followed by a top-level domain? You could build entire campaigns based off of your forwarded short-domains.