A Multifaceted
Approach That Works
Approach That Works
Give your business the exposure it deserves
When people search for a service they typically look for businesses that are close by or in the same town they live in. Even though you may state that your business operates within a certain radius on your website there is a high chance you will miss out on a potential customer because of another business that is located in the town of the person searching.
This is where having a page built specifically targeting a city or town can have a huge impact. With our geo-targeting city pages, you can select which cities are most important to you to focus your business on. It’s easy to get sidetracked and want to focus on the major metropolitan areas like a Boston, Chicago, or Los Angeles. But it is also a lot harder to compete for the top results in those locations especially when you could be dominating results for local suburbs.
We have packages that can target cities on a small or large scale. Contact us today to find out how we can help connect customers to your business on a regional level.
In today’s world what people say about your business has an impact more than ever. Reviews can be a deciding factor as to whether a client will use your services or not. While positive reviews are the most beneficial even negative ones can be responded to and explained to the reader. It is easy to pick out the bad businesses that have many negative reviews with no feedback from the owner vs. businesses that have a minimal amount of bad reviews and respond to and explain the situation in full.
So what other benefits can be gained from having your business listed on social media? The two most prominent platforms, Facebook and Google Plus, each have their strong points. While both allow you to link to your website and list your business information and photos the similarities end there.
the two biggest social media platforms
Facebook has been universally accepted by people of all types for its’ ease of use in communicating with friends and family. From grandparents to teenagers the potential audience for your business is huge no matter what industry. It allows you to engage in discussion and keep your client base informed. It also allows your clients to share their experience easily with their friends in most cases for an easy referral.
Google plus on the other hand, doesn’t really compete with Facebook on an interactive level but rather can give you a huge edge when it comes to local SEO. You’ve probably seen listings for businesses in Google with a lettered map marker in the search results. The more information and updates that are made to a google plus page the better the rankings will be. Since it is the google platform it is easier to integrate certain plus page attributes like customer reviews directly into these rankings which can entice searchers to click on your business page link more so than others.
If you don’t have a Facebook or Google Plus business page you are really at a disadvantage. When we build and maintain your social media pages we treat it as if they were their own separate websites. Think of it as a multistream highway where communication and traffic flow between these pages and your website seamlessly. Your business is the road and we place the signs that will drive customers to you!
When you think of directory listings, it is hard not to recall the days when the phone book was the primary source for finding a business to perform a service you need. While phone books have become nearly extinct and obsolete at this time the same can’t be said for their digital counterparts. Instead of just a business name and phone number, online directory listings can provide a snapshot of your business with photos, reviews and other vital information like hours of operation and service areas.
It is important to have consistent information from each listing. While links from these listings can be set as “no follow”, there is still a benefit when it comes to local SEO which is the most important factor when trying to reach an audience in your area. Listings do not need to have a link for them to be valuable to Google. The fact that your business is mentioned will provide a great boost in rankings.
each listing is submitted manually
We list your business manually in the top directories so that Google can discover them in a natural and organic manner. A lot of companies provide an instant posting to directories through an automated process. This can be seen as spammy to Google and other search engines and typically if you cancel your subscription with these companies they will pull your listings for each directory putting you back to square one.
What we do is input your business information in a gradual manner throughout the span of a few weeks so it doesn’t appear that they just popped up overnight. Once a directory listing has been created, it will stay there unless you want it to update it or remove it yourself. We provide a username and password for each directory that provides one and maintain each listing to ensure it is up to date on a per year basis. Again, we will not remove a listing if you decide you no longer want this service.
Once the search engines have indexed the listings, you will start to see an increase in rankings for your website and its’ pages. Usually within a 2 month period from completion of the listings.